But where there is obvious appeal in reducing three pocketable-devices into one, it’s less clear that there’s a pressing need to unify the TV, laptop and sound system into one device at home. It’s a similar pitch to that made by the late Steve Jobs when the iPhone launched: Apple would be launching “a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough Internet communications device” – and they would all be the same product. Heralding the release as the dawn of “the era of spatial computing”, Apple defensively compared the $3,499 price tag to the cost of fitting out a home with a huge TV, surround sound system, powerful computer, and state-of-the-art games console – suggesting that it thinks the Vision Pro will one day be able to replace all those things. Photograph: Josh Edelson/AFP/Gettyīut if the company has shown that it has what it takes to make the best VR headset in the world, it has done less to make the case that the best VR headset in the world is something people should want. Apple says the new headset is the start of the shift to what it calls spatial computing.

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